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It's a split decision.
Choose ClickSend for usage-based SMS, APIs, and app integrations; choose Project Broadcast for contact follow-up with scheduled campaigns, email, voicemail, and a local business number. ClickSend starts at $0.0287 per SMS, but requires a $20 minimum top-up and carrier fees may apply. Project Broadcast starts at $7/month annually or $8 monthly, before credits and applicable fees. Neither lists a free plan; the better fit depends on message volume and workflow.
01Side by side
| ClickSend | Project Broadcast | |
|---|---|---|
| Starting price | $0.0287/SMS; $20 minimum top-up | $7/month annually; credits cost extra |
| Free plan | No free plan; free trial listed | No free plan or trial listed |
| Best for | SMS volume, APIs, and business-app connections | Direct sellers managing customer follow-up |
| Core strength | SMS, MMS, RCS, and messaging apps | Scheduled texts, email, voicemail, and landing pages |
| Learning curve | Not published | Not published |
| Integrations/data | API and business-app marketplace | Contact tools; integrations not published |
| Team/seat costs | Unlimited users; no extra seat charges | Seat limits and costs not published |
| Support | Review support score: 4 | Review support score: 5 |
ClickSend Choose ClickSend if
- Choose ClickSend if you need SMS APIs and app connections.
- Choose ClickSend if per-message pricing fits your volume.
- Choose ClickSend if unlimited users without extra seat charges matter.
Project Broadcast Choose Project Broadcast if
- Choose Project Broadcast if you need scheduled customer follow-ups.
- Choose Project Broadcast if email and voicemail belong in the same workflow.
- Choose Project Broadcast if monthly credits suit your sending pattern.
02Pricing compared
ClickSend charges per message, not by monthly subscription. Its listed SMS rates run from $0.0287 on Boost, with a $20 minimum top-up, to $0.0094 on Enterprise, with a $2,000 minimum. Growth and Scale cost $0.0205 and $0.0132 per SMS, with $100 and $1,000 minimum top-ups. Carrier fees may apply, and their amounts are not listed. Outbound MMS is $0.0373 each.
Project Broadcast starts at $8 monthly or $7 per month with annual billing, but Pay As You Go includes no credits. Starter is $25 monthly or $21 annually, includes 500 monthly credits, and has a $5 monthly telecom fee; a one-time $20 carrier registration fee also applies. Higher plans include more credits, with extra bundles priced by plan. Neither product lists a free plan. Compare expected usage and fees, not just the entry price.
03Features and depth
ClickSend is the more messaging-infrastructure-oriented option. It supports SMS and MMS through a dashboard or API, offers code examples in seven languages, and connects with business apps through its marketplace. Its homepage lists MMS messages of up to 1,600 characters, and it supports rich messaging through RCS and messaging apps. Campaign tracking is listed for MMS. The published details do not specify a contact-management or scheduled-campaign feature set comparable to Project Broadcast’s.
Project Broadcast is built around customer follow-up. It supports personalized SMS and MMS to individuals or groups, scheduled repeat campaigns, and contact opt-ins through keywords, QR codes, forms, and links. It also includes email campaigns, voicemail messages, customer chat, and landing pages. Paid plans include a local 10-digit business number; voice features vary by tier, with calling and voicemail drops on Starter and Enhanced Voice on Business and above. Choose based on the work you need: APIs and app connections favor ClickSend, while a bundled follow-up workflow favors Project Broadcast.
04Ease of use and learning curve
The better fit depends on how your team sends messages. ClickSend supports a dashboard for sending and tracking, but its API options and seven-language code examples point to a path for teams that want to connect messaging to their own tools. Its marketplace may also suit businesses looking for app connections; the published details do not name specific integrations.
Project Broadcast centers on contact follow-up, with scheduled messages, opt-in tools, email, voicemail, and landing pages. That can keep several customer-touch tasks within one platform, though credit allowances and plan-specific voice features require a closer look. If you only need pay-per-message sending or an API, compare ClickSend’s top-up model. If you need repeat campaigns and multiple contact channels, compare Project Broadcast’s included credits and fees against your expected use.
Questions people ask
Which is cheaper, ClickSend or Project Broadcast?
It depends on volume and what you need. ClickSend lists SMS rates from $0.0287 to $0.0094 per message, with minimum top-ups from $20 to $2,000 and possible carrier fees. Project Broadcast starts at $7 monthly with annual billing, but Pay As You Go includes no credits; paid plans add credits and fees.
Does either service have a free plan or trial?
Neither lists a free plan. ClickSend’s tier details mention a free trial, but its duration is not published. Project Broadcast’s pricing details list no free trial. Confirm trial eligibility and terms with the provider before budgeting around one.
Which is better for automated SMS and APIs?
ClickSend is the clearer fit if API access is central: it lists SMS and MMS APIs, code examples in seven languages, and business-app connections through its marketplace. It also supports dashboard sending. Project Broadcast lists scheduled repeat campaigns, but the published details do not specify API access.
What extra fees should I budget for?
ClickSend lists additional carrier fees, with amounts not published; outbound MMS costs $0.0373. Project Broadcast charges a one-time $20 carrier registration fee and a $5 monthly telecom fee on Starter and higher plans, or $60 yearly with annual billing. Extra credit bundle prices vary by plan.