We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
It's a split decision.
Choose Brandfolder if the main job is storing, organizing, sharing, and measuring brand assets: its listed Premium and Enterprise plans include DAM-focused tools, but prices are not published and buyers are directed to book a demo. Choose Smartsheet for project and portfolio visibility, resource planning, intake, and milestone tracking. Its Pro plan starts at $9 per member per month with annual billing ($12 monthly); neither product lists a free plan. These are different categories, so pick by workflow, not feature count.
01Side by side
| Brandfolder | Smartsheet | |
|---|---|---|
| Starting price | Not published; buyers are directed to book a demo | From $9/member/month yearly; $12 monthly |
| Free plan | No free plan listed | No free plan listed |
| Best for | Centralized brand-asset management | Projects, portfolios, and enterprise work |
| Core strength | Asset library, sharing, and performance insights | Project visibility, resource planning, and workflows |
| Learning curve | Not stated on the vendor's site | Not stated on the vendor's site |
| Integrations/data | SAML/SSO and BI connector on listed plans | Connects work from other apps; add-ons listed |
| Team/seat costs | Per-seat prices and minimums not published | $9–$19 yearly; $12–$24 monthly per member |
| Support | Support details not published | Premium Support available as an add-on |
Brandfolder Choose Brandfolder if
- You need a dedicated, centralized brand-asset library
- Asset sharing, permissions, and performance insights matter
- You can request a quote instead of comparing list prices
Smartsheet Choose Smartsheet if
- You need project and portfolio visibility across teams
- Per-member list pricing matters before you commit
- Resource planning, intake, and milestone tracking are priorities
02Pricing compared
Smartsheet is the only one here with public entry pricing. Its Pro plan costs $9 per member per month with annual billing, or $12 with monthly billing. Pro is limited to 1–10 members, 250 automations per month and 20 GB of attachment storage. Business costs $19 per member per month annually or $24 monthly, with 3+ members and unlimited automations. Brandfolder’s Premium and Enterprise prices are not published; its pricing page directs buyers to book a demo. Neither product lists a free plan, and trial availability is not published on the vendor's site. Smartsheet also has custom-priced Enterprise and Advanced Work Management plans. Budget separately for paid add-ons: Dynamic View starts at $125 per month and Data Shuttle at $100 per month for Business and Enterprise. Brandfolder’s price is the bigger unknown, so request a quote before comparing total costs.
03Features and depth
These products solve different problems, so a feature-count comparison would be misleading. Brandfolder is a digital asset management platform: it provides a central cloud library for organizing, finding and sharing brand assets. Its listed features include automated tagging, duplicate detection, privacy controls and asset-performance insights. Premium adds OCR-powered search, bulk updates and uploads, SAML and SSO, and video AI tagging and transcription. Enterprise adds custom automation, granular permissions and a BI data connector.
Smartsheet is built around work, projects and portfolios. Its features include project and portfolio visibility, resource and capacity planning, milestone and dependency tracking, and intake and approval workflows. Its higher-end offering, Advanced Work Management, lists Advanced Portfolios and Dynamic View. Smartsheet’s add-on list includes Brandfolder, but the published pricing details don’t give that add-on a price. Choose Brandfolder to manage and measure assets; choose Smartsheet to coordinate plans, people and project work.
04Ease of use and learning curve
The published material doesn’t provide comparable setup times, training requirements or usability documentation, so we wouldn’t call either product easier based on that evidence. Their scope does offer a practical guide: Brandfolder centers on asset organization and sharing, while Smartsheet covers project workflows, portfolios, resources and approvals. That broader work-management scope may mean more processes to configure for teams that only need asset storage—but it isn’t proof that Smartsheet is harder to learn. Our review scores put ease of use at 6.5 for Brandfolder and 6 for Smartsheet. Treat those as directional, not a substitute for checking whether each product fits your team’s workflow.
Questions people ask
What are some good alternatives to Smartsheet?
The published material doesn’t name other Smartsheet alternatives. Start by matching the tool to your work: Smartsheet covers projects, portfolios, resources and intake workflows, while Brandfolder focuses on digital asset management. Brandfolder isn’t a like-for-like project-management substitute, so compare other work platforms against the workflows and plan limits you need.
Is there a Brandfolder app?
The published product details describe Brandfolder as a cloud-based platform, but don’t confirm whether it has a mobile or desktop app. They do list asset management, sharing, privacy controls and performance insights. Check with Brandfolder directly if a native app or specific device support is a requirement.
What are the downsides of using Smartsheet?
Smartsheet’s Pro plan has limits: 1–10 members, 250 automations per month and 20 GB of attachment storage. Business costs more per member, and Enterprise and Advanced Work Management use custom pricing. Dynamic View and Data Shuttle also cost extra. Our review notes it may be less compelling for simple, low-cost project tracking.
What companies use Smartsheet?
The published product and pricing details don’t name customer companies, so we can’t provide a sourced customer list. They describe Smartsheet as an enterprise work platform for projects, portfolios, resource planning, intake and client delivery. Ask Smartsheet for customer examples in your industry and confirm which products or plans those customers use.