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Most buyers should pick Agorapulse.
Choose Agorapulse if you want 10 social profiles for $79 per user monthly, billed annually, plus tools such as ROI tracking and Archie. Choose Sprout Social if AI-assisted engagement, analytics, or influencer campaign tools matter more than the entry price per profile: its $79 annual Essentials plan covers five profiles. Neither product has a free plan, and both list a 30-day trial. Costs rise with team seats and higher-tier features.
01Side by side
| Agorapulse | Sprout Social | |
|---|---|---|
| Starting price | $79/user monthly, billed annually | $79/seat monthly, billed annually |
| Free plan | No free plan; 30-day trial | No free plan; 30-day trial |
| Best for | Teams needing 10 profiles at entry | Teams prioritizing engagement and analytics |
| Core strength | Inbox, publishing, listening, ROI tracking | Engagement, analytics, influencer campaigns |
| Learning curve | Ease-of-use score: 7/10 | Ease-of-use score: 8/10 |
| Integrations and data | MCP, Google Analytics, listening up to 24 months | Major social integrations; API on Advanced |
| Team and seat costs | 10 profiles; extra profiles cost $15/month each | Five profiles at $199; unlimited at $299 annually |
| Support | Support score 6/10; priority at Custom | Support score 6/10; priority at Enterprise |
Agorapulse Choose Agorapulse if
- Choose Agorapulse if you need 10 profiles at the entry tier.
- Choose Agorapulse if ROI tracking and Google Analytics matter.
- Choose Agorapulse if you want MCP access to reports and drafts.
Sprout Social Choose Sprout Social if
- Choose Sprout Social if AI-assisted customer replies are a priority.
- Choose Sprout Social if you need influencer campaign tools.
- Choose Sprout Social if you need unlimited profiles on Professional.
02Pricing compared
Agorapulse starts at $79 per user/month when billed annually, or $99 monthly. Its Standard plan includes 10 social profiles; Professional is $119 annually or $149 monthly, and Advanced is $149 annually or $199 monthly. Extra profiles cost $15/month each, according to the pricing page.
Sprout Social’s Essentials plan also starts at $79 per seat/month billed annually, but covers five profiles. Standard costs $199 per seat/month annually, Professional $299, and Advanced $399. Sprout’s monthly-billed rates for those higher tiers are not published. Optional Listening, Premium Analytics, and Employee Advocacy add-ons have no published prices.
Neither platform lists a free plan; both offer a 30-day trial. Compare the number of seats and profiles you need, not just the starting prices: Sprout charges per seat, and adding teammates can raise the bill quickly.
03Features and depth
Agorapulse’s clearest edge is the combination of publishing, inbox, listening, and ROI tracking. It connects Google Analytics to link posts and replies with conversions and revenue, and its Advanced plan includes ROI analysis and competitor benchmarking. Archie repurposes webinars, PDFs, and videos into social content. Its MCP connector can let Claude, ChatGPT, or Copilot pull reports and create drafts.
Sprout covers publishing, engagement, and analytics, with AI-assisted replies and trend discovery. Its influencer tools are a point of difference: the product description says they help find and vet creators and manage campaigns. Sprout’s higher tiers add capabilities such as unlimited profiles on Professional, AI reply enhancement and sentiment on Advanced, and API and helpdesk integrations.
The pricing pages matter here. Agorapulse lists 10 profiles on its first three plans, while Sprout moves from five profiles on Essentials and Standard to unlimited on Professional. Several Sprout add-ons, including Listening, cost extra, and their prices are not published.
04Ease of use and learning curve
Both products combine publishing, engagement, and reporting, so teams switching from separate tools may be able to consolidate workflows. Agorapulse lists a shared calendar, bulk CSV uploads, recurring queues, and client sign-off. Sprout describes collaboration tools and a consolidated inbox, with its Essentials plan also including a mobile app.
The published reviews point to different trade-offs, not a clear usability winner. Agorapulse scores 7/10 for ease of use; Sprout scores 8/10. The Agorapulse review says it works well for teams under 10 profiles but can become costly as needs grow. The Sprout review praises publishing and engagement, while warning that profile limits and per-seat costs can sting. Treat those as user-review signals, not a guarantee your team will find either product easy.
Questions people ask
Which is cheaper, Agorapulse or Sprout Social?
At annual entry pricing, both start at $79 per user or seat per month. Agorapulse Standard includes 10 profiles, compared with five on Sprout Essentials. Sprout’s higher tiers cost $199, $299, and $399 per seat monthly when billed annually; Agorapulse’s listed annual tiers are $119 and $149 after Standard.
How many social profiles do the plans include?
Agorapulse lists 10 profiles on Standard, Professional, and Advanced. Sprout lists five on Essentials and Standard, then unlimited profiles on Professional and Advanced. Agorapulse charges $15/month for each extra profile beyond a plan limit, according to its pricing page.
Do Agorapulse and Sprout Social offer free plans or trials?
Neither product lists a free plan. Both list a 30-day trial. The published pricing information does not specify whether trial access requires a credit card or which plan features are available during the trial, so confirm those details before signing up.
Which platform is better for a small team?
Agorapulse may suit a small team that needs 10 profiles at the entry annual price and wants built-in ROI tracking. Sprout Essentials may fit a solo marketer who needs five profiles and its listed reporting and AI agent credits. The better fit depends on required features, seats, and profile count.