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It's a split decision.
Choose Marketing 360 if you want a CRM plus managed services such as websites, SEO, social, and ads. Its free account includes CRM, Payments, and reputation management for up to 100,000 contacts; Website/Basics is listed at $65 per month. Choose Shopper Approved for store and product reviews, Q&A, and security tools for online stores. It offers a 15-day trial, but pricing is custom-quoted and its starting price is not published. These tools serve different needs, so compare by use case.
01Side by side
| Marketing 360 | Shopper Approved | |
|---|---|---|
| Starting price | Free CRM; Website/Basics $65/month | Custom quote; starting price not published |
| Free plan | Yes; free account includes CRM, Payments, reputation tools | No free plan listed |
| Best for | Small businesses seeking managed marketing | Online stores seeking review tools |
| Core strength | Managed marketing, CRM, and follow-ups | Store, product, and video reviews |
| Learning curve | Not published | Not published |
| Integrations/data | Listings sync Google, Facebook, and maps | Reviews appear in Google and YouTube results |
| Team/seat costs | Not published | Not published |
| Support | Review support score: 3 | Review support score: 4 |
Marketing 360 Choose Marketing 360 if
- Choose Marketing 360 if you need a free CRM for up to 100,000 contacts.
- Choose Marketing 360 if you want managed SEO, websites, social, and ads.
- Choose Marketing 360 if you need listing sync and automated follow-ups.
Shopper Approved Choose Shopper Approved if
- Choose Shopper Approved if ecommerce reviews are your main need.
- Choose Shopper Approved if you want product, video, and store ratings.
- Choose Shopper Approved if Q&A and checkout security badges matter.
02Pricing compared
Marketing 360 has a free account and paid plans listed from $65 per month. Its free account includes CRM, Payments and reputation management for up to 100,000 contacts; email marketing is excluded. Website/Basics costs $65 per month, with a 12-month initial term before it renews month-to-month. Full Platform is $495 per month and Professional is $1,295 per month; both have six-month initial terms and renew for another six months. A 14-day trial is listed, but annual rates are not published. Custom plans require a strategy consultation.
Shopper Approved’s starting price and plan name are not published. It requires a custom quote, and monthly and annual billing terms are not published. Its listed trial is 15 days. Marketing 360 is easier to price-shop; ask Shopper Approved for a written quote and term details before comparing total cost.
03Features and depth
These products solve different problems. Marketing 360 is the broader small-business marketing option: its listed services include websites, SEO, content, ads, social media, lead follow-ups and reputation management. Its CRM tracks leads, while automated email and SMS messaging support follow-up. Local listings sync across Google, Facebook and maps. The free account covers CRM, Payments and reputation management, but not email marketing.
Shopper Approved is more focused on online-store trust and customer feedback. Its listed tools include store ratings for ads, shopping listings and organic search; product reviews for Google Shopping and organic search; and video reviews for YouTube and Google search results. It also offers reputation management, customer Q&A and checkout security badges. The company says Q&A can create search traffic and content that supports conversions, but that is a product claim, not a result we can verify from the published information. Choose based on the gap: marketing operations and services, or store reviews and trust features.
04Ease of use and learning curve
The available information does not publish setup steps, onboarding requirements or learning-curve details for either product, so we can’t make a reliable ease-of-use winner call. Marketing 360 includes a dedicated marketer alongside its MADi AI assistant, and its custom plan requires a strategy consultation. That suggests a service-led option, but the sources don’t specify how much work the customer must do.
Shopper Approved’s tools span ratings, reviews, Q&A and security, but its pricing details don’t explain implementation or support. Ask both vendors who handles setup, what your team must maintain, and whether help is included in the quoted price. For Shopper Approved, get the quote and support terms in writing.
Questions people ask
Is Marketing 360 worth it?
It depends on whether you need its broader package. Marketing 360 lists CRM, reputation management and managed services such as websites, SEO, social and ads. The free account has defined limits, while paid plans start at $65 monthly and rise to $495 or $1,295. Compare the needed services and contract terms against that cost.
Are Shopper Approved reviews legit?
Shopper Approved is described as a platform for collecting and displaying store, product and video reviews, but the published information does not independently verify review authenticity or moderation practices. Before relying on it, ask the company how it handles verification, disputes and review removal, and check the policies in writing.
Who are the main competitors of Marketing 360?
The published information does not name Marketing 360 competitors, so we can’t give a sourced competitor list here. Shopper Approved is not a direct substitute: it focuses on reviews, Q&A and security tools for online stores, while Marketing 360 combines CRM with broader marketing services.
How much is Marketing 360 per month?
The listed free account costs $0 and includes CRM, Payments and reputation management for up to 100,000 contacts. Website/Basics is $65 monthly, Full Platform is $495, and Professional is $1,295. Custom pricing is available. Initial terms and renewal conditions vary, and annual rates are not published.