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Head-to-head · Website builders

Duda vs Wix

Duda spells out agency pricing; Wix offers a free plan, but its paid prices aren’t published in the published pricing details.

Duda

6.2/10
VS

Wix

6.4/10

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Short answer

It's a split decision.

Pick Duda if you manage client sites and need agency features, white-labeling or published team limits. Its pricing page lists plans from $19 per month with annual billing, charged upfront, or $25 monthly. Pick Wix to start free: its Free plan has 500 MB storage and bandwidth, Wix ads and no online payments or ecommerce. Wix’s paid starting price isn’t published in the published pricing details, so compare paid plans before switching.

01Side by side

DudaWix
Starting price$19/mo annual; $25 monthly$0 Free plan; paid price not published
Free planNo free plan; 14-day trialFree, with ads and 500 MB storage/bandwidth
Best forProfessionals managing client websitesBusinesses building sites, stores, portfolios, or blogs
Core strengthAgency tools, white-labeling, and client-site managementAI creation plus business, marketing, and commerce tools
Learning curveReview ease-of-use score: 6/10Review ease-of-use score: 7/10
Integrations and automationZapier, MCP, REST APIs, and other toolsSpecific integrations and APIs not listed
Team/seat pricing3 seats at $29 annual; 6 at $52Seat limits and prices not published
Published supportEmail on Basic; 24/7 VIP on CustomSupport details not published

Choose Duda if

  • Choose Duda if you manage multiple client websites.
  • Choose Duda if white-labeling and role-based permissions matter.
  • Choose Duda if you want published agency plans and seat limits.

Choose Wix if

  • Choose Wix if you want to start with a free plan.
  • Choose Wix if you need built-in commerce, bookings, and marketing tools.
  • Choose Wix if you prefer its higher review ease-of-use score.

02Pricing compared

Duda starts at $19 per account per month with annual billing, but that rate is charged upfront; its monthly Basic rate is $25. The pricing page lists higher annual equivalents of $29 for Team, $52 for Agency and $149 for White Label. Duda’s Custom plan has no published price. Wix has a $0 Free plan, but the published pricing details do not publish its paid-plan prices or annual rates, so we can’t compare paid entry prices. Wix Free includes 500 MB of storage and bandwidth, Wix ads, a Wix-branded subdomain, and no online payments or ecommerce. Duda has no free plan, but lists a 14-day trial. Factor in Duda’s add-ons: extra website-builder projects start at $14 per month, and ecommerce or bookings subscriptions may cost extra; prices aren’t listed. Duda’s annual rates are not monthly payments.

03Features and depth

Both platforms combine site building with business tools, but Duda’s feature set is framed around managing client sites. Its visual editor includes templates, reusable elements and global themes; higher-tier plans add published project, team-seat and custom-template limits. Duda also lists white-labeling, role-based permissions, and automation options including Zapier, MCP and REST APIs. Its AI features include Vibe site and web-app generation, while SEO and AEO tools include AI search visibility monitoring. Bookings and ecommerce are available, though subscriptions may require additional purchases.

Wix focuses on building and running a business site in one platform. It offers AI-assisted creation, a drag-and-drop editor, ecommerce, appointments, leads, payments, courses and events. Marketing features include SEO recommendations, email and social tools, and Google and Meta ads. Wix also lists analytics for traffic, sales and bookings, plus a built-in CRM for contacts, audience segments, task automation and messages. The published details don’t establish that either platform’s SEO tools outperform the other.

04Ease of use and learning curve

Wix’s editor is described as drag-and-drop, with a fluid canvas and pixel-level adjustments. It also lets users start with AI-generated site content and continue editing by hand. Duda offers a visual editor with templates, reusable elements and global themes, plus Vibe for chat-first site and web-app generation. Those are different routes into the same basic job, not proof that one is easier for every user. Our review scores give Wix a 7 for ease of use and Duda a 6. For client work, Duda’s team seats and permissions add setup choices; Wix’s listed CRM and business tools bring more functions into its platform. Check which workflow matches your team before moving.

Questions people ask

Is Duda cheaper than Wix?

Duda’s Basic plan is listed at $19 per account per month with annual billing, charged upfront, or $25 monthly. Wix offers a free plan, but its paid starting price isn’t published in the published pricing details. Compare paid Wix pricing before deciding which costs less for your needs.

Which platform is better for agencies?

Duda is the clearer fit if you need published agency limits or white-labeling: its Agency plan lists four core projects and six team seats, while White Label lists a branded experience. Wix includes business and CRM tools, but the published details don’t list agency-specific plans or team caps.

Can I sell online with Wix’s free plan?

No. The Wix Free plan is listed with no online payments or ecommerce, alongside Wix ads, a Wix-branded subdomain and 500 MB each of storage and bandwidth. Duda lists ecommerce and bookings, but those subscriptions may require extra purchases, and their prices aren’t provided.

Which platform has stronger SEO tools?

The published details don’t establish that one platform performs better in search. Duda lists SEO and AEO optimizations and AI search visibility monitoring. Wix lists SEO recommendations, plus marketing tools. Compare the specific workflows you need; the feature descriptions alone aren’t evidence of better rankings.