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It's a split decision.
Choose Cognito Forms for form calculations, signatures, payments, and approval workflows. Its Pro plan is $19/month with annual billing or $24 month to month. Choose Wix if you need a complete business, store, portfolio, or blog site; its free plan includes Wix ads and no online payments or eCommerce. Wix paid pricing isn't published in the available pricing information. Both offer free plans, so compare Cognito's entry and seat limits with Wix's free-plan restrictions.
01Side by side
| Cognito Forms | Wix | |
|---|---|---|
| Starting price | $0 free; Pro $19/mo annual | $0 free; paid price not published |
| Free plan | 100 entries/month; 100 MB storage | 500 MB storage and bandwidth; Wix ads |
| Best for | Forms, calculations, payments, and approvals | Business, store, portfolio, or blog sites |
| Core strength | Form-to-workflow tools, including signatures | AI-assisted website creation and business tools |
| Learning curve | Not published | Not published |
| Integrations/data | Data Lookups; Business plan lists 50,000 API requests/month | Built-in CRM and site analytics |
| Team/seat costs | $5/month per extra user on paid plans | Seat pricing not published |
| Support | Support details not published | Support details not published |
Cognito Forms Choose Cognito Forms if
- Choose Cognito Forms if you need calculated forms and approval workflows.
- Choose Cognito Forms if signatures and document generation matter.
- Choose Cognito Forms if its entry and seat limits fit your workload.
Wix Choose Wix if
- Choose Wix if you need a complete business or portfolio website.
- Choose Wix if you want built-in CRM, marketing, and analytics tools.
- Choose Wix if a free site with Wix branding is enough to start.
02Pricing compared
Cognito Forms has a free Individual plan for one user, capped at 100 entries per month and 100 MB of storage; forms include Cognito branding. Pro costs $19 per month with annual billing or $24 month to month. It includes 2,000 entries monthly, signatures, and one user, with extra users at $5 each per month. Team starts at $49 per month billed annually and includes five users and 10,000 entries, but guest tiers can add $25 or more monthly.
Wix also has a free plan, but it comes with 500 MB of storage and bandwidth, Wix branding and ads, and no online payments or eCommerce. Paid Wix pricing isn't published in the available pricing information, so we can't make a like-for-like paid-plan comparison. Both let you start free, but check Cognito's entry and seat caps against Wix's free-site restrictions.
03Features and depth
These products solve different problems. Cognito Forms is focused on collecting information and turning submissions into actions: it offers automatic calculations, payments, electronic signatures, document generation, and workflows for approvals. Its Team plan includes a client portal, workflows and approvals, and data lookups. Business adds 50,000 API requests per month and one year of audit-log history; Enterprise lists HIPAA compliance and SSO.
Wix is the broader website platform. Its tools cover AI-assisted site creation, a drag-and-drop editor, online stores, appointments, courses, events, marketing, SEO recommendations, analytics, and a built-in CRM. The free plan excludes online payments and eCommerce, though the product description lists those tools as Wix capabilities generally.
Choose Cognito when forms, calculations, signatures, or approval routing are the job. Choose Wix when you need a website with business and marketing tools around it. The published information doesn't establish Wix as a replacement for Cognito's form workflows, or Cognito as a full website builder.
04Ease of use and learning curve
Wix offers a visual drag-and-drop editor and AI-assisted site creation, so its starting point is building and customizing a website. Cognito centers on configuring forms, calculations, signatures, and workflows. If you only need a basic form, Cognito's Individual plan is a direct place to start; advanced approvals and portal features are listed on Team.
The available review scores rate ease of use at 7/10 for Wix and 6/10 for Cognito Forms. Those scores suggest a small edge for Wix, but the tools do different jobs, so they aren't a direct measure of how quickly your team will finish a specific project. Consider the workflow you actually need before comparing learning curves.
Questions people ask
What are people saying about Cognito Forms in reviews?
The available review summary describes Cognito Forms as a capable form-to-workflow builder, while flagging per-user and per-guest fees as a reason the real cost can exceed the starting price. Its published overall score is 6.6/10, with value rated 6/10.
Can I use Cognito Forms for free?
Yes. The Individual plan costs $0 and includes one user, 100 entries per month, 100 MB of storage, and Cognito branding. Payments are available. Wix also has a free plan, but it displays Wix ads and does not include online payments or eCommerce.
How secure are Cognito Forms?
Cognito Forms lists encryption and support for HIPAA, GDPR, and CCPA compliance. The pricing information specifically lists HIPAA compliance and SSO on Enterprise. These are product claims, not a guarantee that a particular form or setup meets your compliance obligations.
What are the key differences between Cognito Forms and Wix?
Cognito Forms focuses on forms, calculations, signatures, payments, and approval workflows. Wix is a website builder with tools for stores, marketing, SEO, analytics, and customer management. Cognito publishes paid plan prices in the published information; Wix paid pricing isn't published there.