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It's a split decision.
Choose Brevo if you want email, SMS, WhatsApp, automation, and CRM in one platform, and its free limits work for you: 300 emails a day, one user, and automation for up to 2,000 contacts. Choose Twilio SendGrid for API or SMTP delivery and published monthly email-volume tiers, starting at $19.95 for 50,000 emails. Brevo’s paid pricing is not published on the vendor's site, so compare its paid costs before switching.
01Side by side
| Brevo | Twilio SendGrid | |
|---|---|---|
| Starting price | Paid price not published | $19.95/month for 50,000 emails |
| Free plan | $0/month; 300 emails/day, 1 user | No free plan; 60-day trial, 100 emails/day |
| Best for | Multichannel marketing with sales and CRM | API/SMTP email delivery and campaigns |
| Core strength | Email, SMS, WhatsApp, and automation together | Email API, SMTP, and volume tiers |
| Learning curve | No-code automation with guided workflows | API documentation for developer integration |
| Integrations/data | Web tracking for behavior-based segmentation | Email API, SMTP, and integration documentation |
| Team/seat costs | Free includes 1 user; paid seats unpublished | 1 additional teammate on listed plans |
| Support | Reddit reports suspensions and slow support | Review flags account-approval risk |
Brevo Choose Brevo if
- Choose Brevo if you want email, SMS, WhatsApp, and CRM together.
- Choose Brevo if 300 free emails per day meet your needs.
- Choose Brevo if you want no-code automation and behavior-based targeting.
Twilio SendGrid Choose Twilio SendGrid if
- Choose Twilio SendGrid if you need Email API or SMTP delivery.
- Choose Twilio SendGrid if you want published monthly email-volume tiers.
- Choose Twilio SendGrid if you need dedicated IPs on Pro plans.
02Pricing compared
Brevo’s published pricing details show a free plan, but not its paid-tier prices. Free includes one user, 300 emails a day (about 9,000 a month), up to 100,000 stored contacts, and automation for up to 2,000 contacts. Brevo branding stays on outgoing emails. SMS and WhatsApp credits are pay-as-you-go and priced by country.
SendGrid lists monthly prices: Essentials costs $19.95 for 50,000 emails or $34.95 for 100,000. Pro starts at $89.95 for 100,000 emails and includes one dedicated IP; higher-volume Pro tiers run from $249 for 300,000 to $1,099 for 2.5 million emails. A 60-day trial allows 100 emails a day. Annual prices and overage rates are not published on the primary pricing page. Before switching to Brevo, get a paid quote and compare it with your expected SendGrid volume.
03Features and depth
Brevo covers more channels in one platform: email, SMS, WhatsApp, and push notifications, alongside marketing automation and sales and CRM tools. Its email editor supports drag-and-drop campaigns and templates. The platform also lists web tracking for behavior-based segmentation, loyalty tools, and Aura AI agents for campaign creation, sales outreach, data analysis, and customer support tasks. That breadth may suit teams that want marketing and customer tools together, but the published pricing details do not show what paid Brevo plans include.
SendGrid is more focused on email delivery. It offers an Email API, SMTP service, and campaign tools, with API documentation and partner support for integration, deliverability work, or custom solutions. Its homepage says it delivers more than 200 billion emails monthly. Pro plans list dedicated IPs, validations, testing credits, and seven days of email history; Essentials includes three days of email history. These products are not direct feature-for-feature substitutes: Brevo bundles channels and CRM, while SendGrid centers on email delivery and developer integrations.
04Ease of use and learning curve
Brevo’s no-code automation, guided workflows, drag-and-drop editor, and ready-to-use templates are aimed at non-technical users. That makes it the more straightforward starting point for a marketer building campaigns and workflows without developer help, based on the published product details. Its free plan is limited to one user and 300 emails a day, so check those caps against your team’s needs.
SendGrid offers campaign tools, but its Email API, SMTP service, and integration documentation point to a more technical setup when the goal is application-driven sending. Partners are available for integration and deliverability support. If your team mainly needs email campaigns, compare the workflow you need; if it needs API or SMTP delivery, SendGrid is the more directly relevant option.
Questions people ask
Is Brevo better than SendGrid?
It depends on what you need. Brevo combines email, SMS, WhatsApp, automation, and sales and CRM tools, with a free plan capped at 300 emails a day. SendGrid is the clearer fit for API or SMTP delivery and publishes monthly email-volume tiers. Brevo’s paid prices are not included on the vendor's site.
What are the top 3 email marketing tools?
The published information compares Brevo and Twilio SendGrid only, so it is not enough to rank three tools. Between these two, Brevo offers more marketing channels and CRM tools in one platform; SendGrid focuses on email campaigns and API or SMTP delivery. Compare them against your channels, volume, and integration needs.
Is Twilio owned by SendGrid?
The published information identifies the product as Twilio SendGrid and describes its email API, SMTP service, and campaign tools. It does not provide corporate ownership details, so we can’t verify the ownership relationship from these sources alone.
What is better than SendGrid?
For teams that want email, SMS, WhatsApp, marketing automation, and sales and CRM tools in one platform, Brevo may be a better fit than SendGrid. For API or SMTP email delivery with published monthly volume tiers, SendGrid may fit better. The right choice depends on your use case and total paid cost.