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Most buyers should pick Sender.
Choose Brevo if you need email plus SMS, WhatsApp, CRM, and behavioral segmentation. Its free plan includes 300 emails a day and 100,000 stored contacts, but automation covers only 2,000 contacts and branding stays on. Choose Sender for an email-focused setup: its free plan allows 2,500 subscribers and 15,000 monthly emails, while annual paid pricing starts at $6.30/month. Sender lists 500 subscribers on paid plans, so confirm the caps before switching. Brevo’s paid pricing is not published in this source.
01Side by side
| Brevo | Sender | |
|---|---|---|
| Starting price | Paid starting price not published; Free plan available | $6.30/month annual; $9/month monthly |
| Free plan | 300 emails/day; 100,000 contacts; automation capped at 2,000 | 2,500 subscribers; 15,000 emails/month; 1 seat |
| Best for | Multichannel marketing, sales, and CRM | Email-focused businesses starting or growing |
| Core strength | Email, SMS, WhatsApp, CRM, and Aura AI | Email campaigns, automation, templates, and analytics |
| Learning curve | Guided no-code automation for nontechnical users | Promotes setup without complicated steps |
| Integrations/data | Web tracking supports behavior-based segmentation | Connects business platforms; integration details not published |
| Team/seat costs | Free includes 1 seat; paid seat pricing undisclosed | 1 free; 3 seats at $6.30 annual; 10 at $10.50 |
| Support | Review score: 3/10; Reddit reports slow support | Professional includes priority support; review score: 6/10 |
Brevo Choose Brevo if
- Choose Brevo if you need email, SMS, WhatsApp, and CRM together.
- Choose Brevo if web-tracking-based audience segmentation matters.
- Choose Brevo if guided no-code marketing automation fits your team.
Sender Choose Sender if
- Choose Sender if free email volume and subscriber limits matter.
- Choose Sender if you want published annual prices from $6.30/month.
- Choose Sender if you need role-based seats and priority support.
02Pricing compared
Sender is easier to price from the figures available, but confirm its limits before switching. Its Free Forever plan is $0 and includes 2,500 subscribers, 15,000 emails a month, one seat and Sender branding. Annual billing is listed at $6.30/month for Standard and $10.50/month for Professional; monthly prices are $9 and $15. The table shows 500 subscribers on each paid tier, so those displayed caps need clarification. Professional includes 10 seats, priority support and free SMS credits equal to the subscription fee.
Brevo’s published pricing details list a free plan but no paid price. Free includes 300 emails a day, up to 100,000 stored contacts and automation for 2,000 contacts, with Brevo branding on outgoing email. SMS and WhatsApp credits are pay-as-you-go and priced by country. Brevo’s paid costs are not published in this source, so we can’t make a full paid-plan comparison.
03Features and depth
Brevo covers more channels and customer work in one product: its listed tools include email, SMS, WhatsApp, push notifications, sales and CRM. It also lists no-code marketing automation with guided workflows, Aura AI agents for marketing, sales, data analysis and conversation support, web tracking for behavioral segmentation, and mobile-wallet loyalty tools. That breadth matters if you want to move beyond email, though the published pricing details don’t show what paid access costs.
Sender is more clearly email-centered. Its feature list includes a drag-and-drop builder, pre-made and HTML templates, campaign analytics and email automation. Customer reviews cited in the source say automation is available on its free plan. Standard lists SMS messaging, but the published details don’t list WhatsApp, CRM or behavioral web tracking for Sender. Choose based on the channels you need, not on the assumption that a longer feature list comes with an affordable paid plan.
04Ease of use and learning curve
Sender promotes a straightforward setup, with a drag-and-drop editor and pre-made templates for building emails. Its our review score for ease of use is 8/10, compared with 6/10 for Brevo; treat that as a review rating, not a controlled usability comparison.
Brevo also has a drag-and-drop campaign editor, and its no-code automation tools use guided workflows aimed at non-technical users. That could suit a team setting up multichannel campaigns or automation, but the published material doesn’t quantify setup time or training needs. For basic email creation, Sender’s simpler focus may mean fewer tools to navigate. For a wider marketing and CRM setup, Brevo lists more capabilities to learn.
Questions people ask
What is the best email sender software?
The published information is not a market-wide review, so we can’t name an overall winner. For email-only needs, Sender’s free tier lists 2,500 subscribers and 15,000 monthly emails. For email plus SMS, WhatsApp, CRM and behavioral segmentation, Brevo is the closer fit based on the listed features.
Is Mailchimp or Brevo better?
The source doesn’t include Mailchimp’s features, pricing or limits, so we can’t make a supported head-to-head call. Against Sender, Brevo’s listed strengths are WhatsApp, CRM and web-tracking-based segmentation; Sender’s clearest documented advantage is a free allowance of 2,500 subscribers and 15,000 emails a month.
What is Sendinblue now called?
The material we reviewed identifies the product as Brevo, but doesn’t state whether it was formerly called Sendinblue. We can’t verify the name change from this source alone. It does list Brevo’s free-tier limits: 300 emails per day, with branding on outgoing emails.
Why are people leaving Mailchimp?
The published sources don’t include Mailchimp cancellation data, user reports or comparisons, so we can’t say why people are leaving it. This material supports comparing Brevo’s multichannel tools with Sender’s email-focused plans, but it doesn’t establish a migration trend or its causes.