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Most buyers should pick MailerSend.
Choose Brevo for marketing campaigns, no-code automation, segmentation and CRM in one platform. Its free plan allows 300 emails per day, about 9,000 monthly, and up to 100,000 contacts, but paid-tier prices aren't published in the published details. Choose MailerSend for transactional email, SMS and WhatsApp through API or SMTP. It lists a free plan capped at 500 emails monthly and Hobby at $7 monthly or $5.60 monthly billed yearly. These products serve different jobs, so match the choice to your sending needs.
01Side by side
| Brevo | MailerSend | |
|---|---|---|
| Starting price | Paid starting price not published; Free plan available | $5.60/month billed yearly; $7 monthly for Hobby |
| Free plan | 300 emails/day; 100,000 contacts; one seat | 500 emails/month; API, SMTP relay, email builder |
| Best for | Multichannel marketing, automation and CRM | Transactional messaging for apps and services |
| Core strength | Campaigns across email, SMS, WhatsApp and push | Transactional email delivery through API or SMTP |
| Getting started | Guided no-code automation workflows | API or SMTP sending for app messaging |
| Data and automation | Web tracking and behavior-based segmentation | Delivery tracking, webhooks and email verification |
| Team and seat costs | Free plan includes one user seat | Hobby includes five seats; no extra seat cost listed |
| Support | Review support score: 3 | Review support score: 5.5 |
Brevo Choose Brevo if
- Choose Brevo if you need marketing campaigns and CRM together.
- Choose Brevo if no-code automation and behavior-based segmentation matter.
- Choose Brevo if you want email, SMS and WhatsApp campaigns.
MailerSend Choose MailerSend if
- Choose MailerSend if your app sends transactional messages through APIs.
- Choose MailerSend if you need email delivery tracking and webhooks.
- Choose MailerSend if five Hobby seats fit your team.
02Pricing compared
Brevo’s Free plan costs $0 and includes 300 emails per day—about 9,000 per month—plus up to 100,000 contacts. The limits to note: one user seat, automation for up to 2,000 contacts, and Brevo branding on every outgoing email. Paid-tier prices aren’t published in the published pricing details; SMS and WhatsApp credits are pay as you go, with prices varying by country.
MailerSend’s Free plan includes 500 emails per month. Its Hobby plan is listed at $7 monthly or $5.60 per month billed yearly, with a 5,000-email monthly cap. Starter and Professional each include 50,000 emails monthly, but their prices aren’t listed here. Extra email charges start at $1.30 per 1,000 on those two plans and $1.50 on Hobby. WhatsApp pricing isn’t published.
03Features and depth
Brevo is the broader marketing and customer platform. Its feature set includes email campaigns, SMS, WhatsApp and push notifications, plus CRM and sales tools. The pricing details also list marketing automation for up to 2,000 contacts on Free. Brevo describes Aura AI agents for marketing, sales, data analysis and support tasks, and offers behavioral targeting with web tracking, along with loyalty tools.
MailerSend is more specifically built for transactional messaging. The service sends email through an API or SMTP relay, and supports transactional SMS and WhatsApp. Its delivery tracking, webhooks and analytics help teams monitor messages or trigger workflows; email verification is available through the API or app. It also lists role-based access controls, two-factor authentication and SSO. The practical divide is clear: Brevo brings campaigns, automation and CRM together, while MailerSend’s listed features center on sending and managing application messages. If you need marketing automation or CRM in the same product, MailerSend’s feature list doesn’t show those tools.
04Ease of use and learning curve
Brevo lists a drag-and-drop campaign editor, ready-to-use templates and guided, no-code automation workflows. Those are aimed at launching campaigns without building everything from scratch. Its Free plan’s one-seat limit may matter if several people need access.
MailerSend offers a drag-and-drop email builder, but its main sending routes are API and SMTP. That fits teams wiring messages into an app or existing system; using those routes may require technical setup. Hobby allows five seats, while Free includes email API and SMTP relay. Choose based on the work: campaign-focused teams get more guided marketing tools in Brevo, while developers get messaging infrastructure in MailerSend.
Questions people ask
Is Brevo cheaper than MailerSend?
Not enough pricing is published to compare their paid plans directly. Brevo’s Free plan allows 300 emails per day, while MailerSend’s allows 500 per month. MailerSend lists Hobby at $7 monthly or $5.60 per month billed yearly; Brevo’s paid prices aren’t included in the published details.
Which is better for transactional email?
MailerSend is the clearer fit for transactional email: it supports API and SMTP sending, delivery tracking, webhooks and email verification. Brevo also offers email and broader messaging features, but its published feature details focus more on campaigns, marketing automation and CRM than transactional sending infrastructure.
Can Brevo replace MailerSend?
Possibly, if your main need is marketing campaigns, automation and customer tools in one platform. The published details don’t establish that Brevo matches MailerSend’s transactional API and SMTP feature set. Compare the sending workflow and required limits before switching, especially if application messages are business-critical.
Is MailerSend’s free plan enough for regular sending?
It depends on volume and purpose. MailerSend Free includes 500 emails per month, plus API and SMTP relay and a drag-and-drop builder. That may suit occasional testing, but a higher-volume sender would need to consider a paid tier; Hobby lists 5,000 emails monthly.