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Most buyers should pick MailerLite.
Choose MailerLite if you want published paid tiers, landing pages, websites or digital-product sales. Its Comfort plan starts at $10.80 per month when billed annually, at 500 subscribers. Choose Brevo if email, SMS, WhatsApp and sales/CRM tools in one platform matter more. Brevo’s free plan allows 300 emails per day and up to 100,000 contacts, but its paid starting price isn’t published in the published pricing details. MailerLite’s free plan has 250 subscribers and 2,500 monthly emails.
01Side by side
| Brevo | MailerLite | |
|---|---|---|
| Starting price | Paid starting price not published | $10.80/month, billed annually, at 500 subscribers |
| Free plan | 300 emails/day; 100,000 contacts; Brevo branding | 250 subscribers; 2,500 emails/month |
| Best for | Email, SMS, WhatsApp and CRM in one platform | Email, automations, pages and digital products |
| Core strength | Multichannel campaigns plus sales and CRM tools | Email, automations, websites and digital products |
| Learning curve | Guided no-code automation workflows | Drag-and-drop campaign editor |
| Integrations/data | Web tracking for behavior-based segmentation | MCP access for ChatGPT or Claude |
| Team/seat costs | Free: 1 seat; paid seat limits not published | 2 free; 3 Comfort; unlimited Power seats |
| Support | Review flags slow support; paid terms unclear | Email support; Power adds live chat |
Brevo Choose Brevo if
- Choose Brevo if you need email, SMS, WhatsApp and CRM together.
- Choose Brevo if behavior-based segmentation with web tracking matters.
- Choose Brevo if its free plan’s 300 daily emails fit.
MailerLite Choose MailerLite if
- Choose MailerLite if you want published paid tiers starting at $10.80 annually.
- Choose MailerLite if you need landing pages, websites or digital-product sales.
- Choose MailerLite if you need more seats or clearer support tiers.
02Pricing compared
MailerLite has the clearer published paid pricing. Comfort starts at $12 per month with monthly billing or $10.80 per month billed annually, at 500 subscribers. At that tier, monthly sends are capped at 5,000. Power starts at $25 monthly or $22.50 annually, with unlimited monthly emails subject to fair use. Both plans scale with subscriber count.
Brevo’s published pricing details list only its free plan, so its paid starting price is not published here. Free includes 300 emails per day, up to 100,000 contacts and automation for up to 2,000 contacts; outgoing emails carry Brevo branding. MailerLite Free allows 250 subscribers and 2,500 monthly emails. It also includes 3 automations and knowledge-base support only. Brevo’s SMS and WhatsApp credits are pay-as-you-go, with prices varying by country.
03Features and depth
Brevo is the broader channel-and-CRM package: email, SMS, WhatsApp, push notifications, sales and CRM tools sit under one platform. Its listed features include no-code marketing automation, behavior-based segmentation with web tracking, loyalty tools, and Aura AI agents for campaign creation, sales outreach, data analysis and conversation support. That breadth matters if you want to coordinate more than email, but the published pricing details do not show what those capabilities cost on paid plans.
MailerLite is more focused on email and audience growth, with automations, signup forms, landing pages and websites. It also supports selling digital products and paid newsletters. Its listed AI tools include a writing assistant, AI-powered A/B testing and an MCP server for managing email marketing through ChatGPT or Claude. Choose it for a newsletter or creator setup that needs pages and sales tools; choose Brevo when SMS, WhatsApp and sales/CRM are part of the same requirement.
04Ease of use and learning curve
Both products offer drag-and-drop email editing. MailerLite pairs that editor with forms, pages and automations, so a smaller email operation can cover several jobs in one account. Its free plan is limited to 250 subscribers, 2,500 monthly emails and 3 automations, though.
Brevo describes its automation as no-code and guided for non-technical users. Its free plan gives more contact storage, but the 300-email daily limit and required branding are meaningful constraints. Brevo’s additional channels and CRM may reduce tool-switching, but they also add more areas to configure. The published reviews flag support concerns for Brevo and list-only risks for MailerLite; neither is a reason to skip checking your list and support needs before switching.
Questions people ask
Which is cheaper, Brevo or MailerLite?
MailerLite is easier to price: Comfort starts at $10.80 per month billed annually, or $12 monthly, at 500 subscribers. Brevo’s paid starting price is not published on the vendor's site, so we can’t make a like-for-like paid-cost comparison.
Which platform has the better free plan?
It depends on what you count. Brevo allows 300 emails a day and stores up to 100,000 contacts, but includes branding on outgoing emails. MailerLite allows 250 subscribers and 2,500 monthly emails, with 3 automations and knowledge-base support.
Is Brevo or MailerLite better for SMS and WhatsApp?
Brevo is the fit if SMS and WhatsApp campaigns need to sit alongside email and sales/CRM tools. Its credits are pay-as-you-go and priced by country. MailerLite’s listed features focus on email, automations, pages, websites and digital-product sales.
Which should a creator or newsletter operator choose?
MailerLite is the more direct match if you need landing pages, websites, signup forms, digital-product sales or paid newsletters alongside email. Brevo makes more sense when SMS, WhatsApp or sales/CRM tools are also requirements. Compare subscriber limits and paid costs before moving.