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It's a split decision.
Choose Brevo if you need email, SMS, WhatsApp and sales/CRM tools in one platform, and its one-seat free plan fits; paid pricing is not published on the vendor's site. Choose Copper if relationship CRM, sales pipelines and Google Workspace focus matter more, and you can budget per seat: plans start at $23 per seat monthly equivalent with annual billing ($29 monthly). Copper lists a 14-day trial.
01Side by side
| Brevo | Copper | |
|---|---|---|
| Starting price | Paid price not published; Free plan costs $0 | $23/seat monthly equivalent annually; $29 monthly |
| Free plan | Yes: one seat, 300 emails daily | No; 14-day free trial |
| Best for | Multichannel marketing with sales and CRM tools | Relationship-focused CRM and sales teams |
| Core strength | Email, SMS, WhatsApp and marketing automation | Contact management, sales pipelines and projects |
| Learning curve | Guided no-code marketing workflows | Drag-and-drop sales pipelines |
| Integrations/data | Web tracking; Free stores up to 100,000 contacts | Google Workspace focus; contact caps vary by plan |
| Team/seat costs | Free includes one seat; paid seat pricing unpublished | Per-seat plans; $23–$99 annual-billed monthly equivalent |
| Support | Review score 3/10; Reddit reports slow support | Review score 5/10; no specific support claims supplied |
Brevo Choose Brevo if
- Choose Brevo if you want email, SMS and WhatsApp together.
- Choose Brevo if a one-seat free plan meets your needs.
- Choose Brevo if you need web tracking and marketing automation.
Copper Choose Copper if
- Choose Copper if you want a CRM focused on relationships.
- Choose Copper if your team works in Google Workspace.
- Choose Copper if published per-seat prices help you budget.
02Pricing compared
Brevo has a free plan; Copper does not. Brevo’s listed Free plan includes one user, 300 emails per day (about 9,000 per month), up to 100,000 contacts and automation for up to 2,000 contacts. Outgoing emails carry Brevo branding. SMS and WhatsApp credits are pay-as-you-go, with prices varying by country. Paid-plan prices and billing terms are not published on the vendor's site, so the free tier is the only clear price point here.
Copper lists a 14-day trial and three paid plans, priced per seat. Basic is $23 per seat per month with annual billing, or $29 monthly, and includes 2,500 contacts. Professional is $59 annually billed or $69 monthly, with 15,000 contacts. Business is $99 annually billed or $134 monthly, with unlimited contacts. Seat limits are not published.
03Features and depth
These products solve different problems. Brevo combines email, SMS, WhatsApp and other marketing channels with sales and CRM tools. Its listed features include a drag-and-drop campaign editor, templates, no-code automation, behavior-based segmentation with web tracking, and Aura AI agents for campaign creation, sales outreach, analysis and support tasks. Its Free plan caps automation at 2,000 contacts and adds branding to outgoing email.
Copper is more focused on relationship management and sales work, particularly for Google Workspace users. It lists contact management, drag-and-drop sales pipelines, AI-powered deal flags and alerts, task automation, custom reports and a mobile app for logging calls and SMS. Teams can also turn closed deals into projects for delivery, onboarding or service work. Copper’s listed contact caps are 2,500 on Basic and 15,000 on Professional; Business has unlimited contacts. The published details do not list Brevo-style multichannel marketing campaigns as a Copper feature, so compare the tools against your actual campaign needs rather than treating them as interchangeable.
04Ease of use and learning curve
Brevo’s drag-and-drop editor and guided, no-code automation are designed to help non-technical users build campaigns and workflows. Its free plan also gives a small team a way to start, though the one-seat limit, daily email cap and branding may constrain use.
Copper’s drag-and-drop pipelines and Google Workspace focus may suit teams organizing contacts and sales activity. Its CRM also covers projects, tasks and reporting, so teams using those functions will need to learn more than pipeline tracking. Copper does not publish seat limits in the published details. Which feels simpler depends on whether your day-to-day work is campaign execution or relationship and deal management.
Questions people ask
Which is cheaper, Brevo or Copper?
Brevo is cheaper to start: its listed Free plan costs $0 and includes one user, with email and contact limits. Copper has no free plan; its Basic plan starts at $23 per seat per month with annual billing, or $29 month to month. Brevo’s paid-plan prices are not published on the vendor's site.
Does Brevo include CRM features?
Yes. Brevo is described as combining marketing channels with sales and CRM tools, alongside email, SMS, WhatsApp and automation. The published details do not specify its paid-plan pricing or provide a full CRM feature breakdown, so check whether its contact and sales tools fit your workflow before switching.
Is Copper an email marketing platform like Brevo?
Copper’s listed focus is CRM: contacts, sales pipelines, projects, task automation, reports and mobile activity logging. The published details do not list Brevo-style email, SMS or WhatsApp campaign tools for Copper. If marketing campaigns are central, confirm Copper’s current capabilities before treating it as a replacement.
Which should a Google Workspace team choose?
Copper is the clearer fit if you want a relationship-focused CRM and sales pipelines; it is described as oriented toward Google Workspace users. Brevo is the stronger match when you need email, SMS, WhatsApp and marketing automation alongside sales and CRM tools. Compare Copper’s per-seat cost and contact caps with your team size.