Category · 9 tools · 4 comparisons
Ad intelligence tools
Research competitors’ ads, creatives, placements, and estimated spend across channels.
At a glance
- Tools tracked
- 9
- Entry plans
- $49–$399/mo
- Typical entry plan
- $49/mo
- Free plan
- 2 of 9
- Cheapest paid
- Pipiads, $49/mo
- Best value score
- Pipiads, 5/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 AdthenaAdthena | 6.5 | $399/mo | $399/mo | No | 21 days | ReviewPricingAlternatives |
 PipiadsPipiads | 6.5 | $49/mo* | $900/mo | Yes | — | ReviewPricing |
 ApptopiaApptopia | 6.5 | Custom* | — | No | 90 days | ReviewAlternatives |
 The Search MonitorThe Search Monitor | 6.4 | Custom* | — | No | — | Review |
 AdSpyAdSpy | 6.2 | $149/mo* | $149/mo | No | — | ReviewPricingAlternatives |
 MineaMinea | 5.8 | $49/mo | $199/mo | No | — | ReviewPricingAlternatives |
 BigSpyBigSpy | 5.8 | $49/mo | $399/mo | Yes | — | Review |
 Media MonitorsMedia Monitors | 5.8 | Custom* | — | No | — | Review |
| MediaRadarMediaRadar | 5.0 | Custom* | — | No | — | ReviewAlternatives |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
Highest scored
AdthenaAdthena
Strong search-ad and AI visibility coverage; high cost and custom pricing make the value case narrow.
PipiadsPipiads
Worth comparing for TikTok ad research; check the credit caps before committing.
ApptopiaApptopia
A deep mobile-app data source with unclear pricing and a narrow view of consumer activity.
Ad intelligence tools: quick answers
How much do ad intelligence tools cost?
Paid plans for the 9 ad intelligence tools we track start between $49 and $399 a month, and the typical entry plan is about $49 a month. 2 of them have a free plan. Apptopia, The Search Monitor, Media Monitors and MediaRadar don't publish a starting price. Prices are the vendors' own, checked Nov 6, 2026; most quote the per-month price when billed annually.